Street Story, launching today, aims make it easy for advocacy groups and planning agencies to collect and analyze information about pedestrian and bicyclist safety, while improving community engagement.
The city of La Habra passed its first Bikeway Master Plan last year, is looking to pass its first Complete Streets Master Plan. It is being aided by a grant from St. Jude Medical Center, which recognizes the importance of street design on residents' health.
The city's traffic fatality rate declined by roughly 50 percent between 1996 and 2006. Key to that result was an initiative to address traffic deaths and homicides in tandem.
The “Drive Like Your Kids Died Here” and “[Insert Loved One Here]” campaigns drive home a point about safety that is frequently missed in other public service messaging: Drivers need to be more cautious, no matter what a pedestrian may be doing.